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Month: May, 2013

Chapter 7: Design, Printing, and Desktop Publishing

A writer’s relationship with a professional printer should be symbiotic, meaning that both parties depend on and benefit from each other. However, there may be some bumps in the road until the writer takes time to invest in the process and learn the program. Printers are not going anywhere anytime soon, and learning printing processes can prove to be an invaluable skill. Knowing how to correctly operate a printer can make the difference between a digital PDF coming out with all the wrong colors or looking crisp and clean when printed.
There are many printing processes out there, but offset lithography is the most common printing method used by public relations professionals. Offset lithography uses plates and water to create efficient and high-quality prints. Paper weight, texture, color, cost and ink choice are all factors that need to be considered when deciding the kind of paper to choose. For example, coated paper causes colors to appear brighter and textured paper can cause a feeling of roughness or importance to your document. Process color printing uses yellow, magenta, cyan and black to produce full-color artwork; and spot color printing uses two plates and two colors and is a more complicated process. The two most important tips when it comes to printing are take the time to learn the printing process, and get to know any printing companies that will be used and communicate well.


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Chapter 7: Design, Printing, and Desktop Publishing

In this chapter, we discuss about design, printing, and desktop publishing and why it’s very important that each and every one of these factors is taken into consideration and done as close to perfection as it can be. Each one of these topics rely on one another in order to make a company’s brochure, newsletter, etc. look the best it can.

Design is very important because it is the panning and organization of physical materials and it shapes and reshapes our environment to accommodate specific needs. This is important because there is a lot more to design than we consider. I am currently in a design class, and there is a lot we consider before placing text or an image in a specific area because we want our audience to be able to focus on the key points of the advertisement or image.

Printing is another important factor because certain papers and inks work best with what we want to do. For example, regular printing paper does not fare well with advertisements because there is a lot of ink that lays on the paper and the paper cannot hold the weight of the ink. Usually, a heavier set and thicker paper is needed for advertisements so the ink and weight can be held properly and not run through.

For more information regarding design and printing, please check out the following links

“The Non-Designer’s Design Book” – Robin Williams