by clarkstrategiccomm

Chapter 7: Design, Printing, and Desktop Publishing

In this chapter, we discuss about design, printing, and desktop publishing and why it’s very important that each and every one of these factors is taken into consideration and done as close to perfection as it can be. Each one of these topics rely on one another in order to make a company’s brochure, newsletter, etc. look the best it can.

Design is very important because it is the panning and organization of physical materials and it shapes and reshapes our environment to accommodate specific needs. This is important because there is a lot more to design than we consider. I am currently in a design class, and there is a lot we consider before placing text or an image in a specific area because we want our audience to be able to focus on the key points of the advertisement or image.

Printing is another important factor because certain papers and inks work best with what we want to do. For example, regular printing paper does not fare well with advertisements because there is a lot of ink that lays on the paper and the paper cannot hold the weight of the ink. Usually, a heavier set and thicker paper is needed for advertisements so the ink and weight can be held properly and not run through.

For more information regarding design and printing, please check out the following links

“The Non-Designer’s Design Book” – Robin Williams