Speeches and Presentations

by clarkstrategiccomm

Speeches and Presentations by Farren Balint and Grant Szurek


     For our project, our group was given the task to present on the subject of “Speeches and Presentations.” Throughout the project we used the four-step process of RPIE to help create our presentation. By conducting research, we planned our way to present our information. We implemented ways for the target audience to gain knowledge on the subject at hand. Finally, we evaluated our results to the class. Below is a description of each RPIE process we used.


WHO do we want to reach?

  • Our target audience was the thirteen other students in the classroom. All of these classmates are college students at TCU.

WHAT do we want them to do?

  • Our plan is for the thirteen students to take a survey before our presentation. The next week, we will present on the subject. After the presentation, the students will retake the same survey.

WHAT messages do we want to communicate?

  • Our message is to communicate our subject topic to increase knowledge among our fellow classmates.

Primary Research:

  • The surveys that we conducted before and after our presentation.

Secondary Research:

  • The 3 sources we researched on databases about ways to best present an oral presentation.

Qualitative Research:

  • The knowledge gained from the surveys for the students.

Quantitative Research:

  • The percentage of improvement from the first survey to the second.


  • Survey
  • 13 students to research
  • 2 week timespan



  • To improve the knowledge of speeches and presentations for our classmates.


  • To raise the pass rate for the 10 Steps to an Effective Oral Presentation from 31% to 67%.


  • Use our given research to provide the classmates enough information so that we can accomplish our objective.


  • Conduct a pre-survey, provide research, provide the 10 Steps, a powerpoint, and a post-survey


Actual messages sent through what channels?

  • Links to the secondary research
  • Powerpoint presentation
  • All of these reached the target audience

Monitoring tools for execution?

  • The post-survey to see our change in percentage of classmates who correctly listed as many of the 10 steps possible.


Measure of effectiveness?

  • Our goal was to have a 67% rate of students that could list 6 of the 10 steps.
  • Our outcome was 85% of the students that could list 6 of the 10 steps.

Ways to improve for the future?

  • Provide powerpoint slides
  • Provide a list for the handout on the 10 Steps to an Effective Oral Presentation
  • Adjust the powerpoint to be primarily about these 10 steps so the students can have a better memory.
  • Create a higher percentage goal

Overall, our research was the key that drove our success in the evaluation step. This process was crucial when we needed to figure a way for the classmates to raise their percentage. In the end, our goal and objective was successful through our strategies and tactics and our success of using the RPIE method.

Below is the link to the 10 Steps to an Effective Presentation: