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Month: October, 2013

Deliverables – Controlled publications, design, and desktop publishing by Kelly Brown, Jimmy McGrath, and Sydney Hayes

For our project, we taught the class about PR deliverables (controlled publications, design, and desktop publishing). Each of us did secondary research and provided that research to the class, and then we gave them a survey so we could prepare our presentation based on their results. As a group, we decided that our goal was to increase survey scores from 64% to 75% – an 11% increase. We planned on achieving our goal by presenting with a Powerpoint because as college students, we knew that students retain more information when it is both said and written down.

The information in our presentation was relayed through the outside reading as well as the Powerpoint. After we presented as a group, the class retook our surveys as more knowledgeable subjects. The new scores overall increased from 64% to 71% – just 4% points short of our goal. Possible reasons for not reaching our goal could be because two people were missing from class (we received fewer surveys) and because we had seven fewer questions answered than on the previous surveys (students skipped more questions. We could improve our methods going forward by taking more time on each section of the Powerpoint so that students would have more time to absorb the information.

Overall, we think the project went well and we are glad to have had the opportunity to teach our classmates about PR deliverables!

Additional Links:
1. http://go.galegroup.com.ezproxy.tcu.edu/ps/i.do?action=interpret&id=GALE%7CCX3202300107&v=2.1&u=txshracd2573&it=r&p=GVRL&sw=w&authCount=1

2. http://nma1.org/Downloads/guides/Communications_Public_Relations_Publications_Guide.pdf

3. http://char.txa.cornell.edu/language/principl/principl.htm

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Planning/Interviewing Results – Heather Wolff

            In doing a presentation over planning and interviewing, Casey and I modeled our PowerPoint slideshow over the RPIE process. We conducted a primary research survey to gain insights on what the class knew, or had thoughts on the planning and interviewing process. We took the approach of going through an interview, but most steps could be used for conducting interviews as well. We wanted to increase the knowledge that our fellow classmates had on interviewing, and inform them on the areas that showed the need for improvement. Our secondary research articles prepared the students to come to class the day of the slideshow with some basic tips to back up our presentation.

            Our goal was to increase the knowledge of the planning/interviewing process and give them insights to help them in the future. Our objective was for the class to retain 75% of the information and would be measured by a follow-up survey. The best way to give this information was a PowerPoint slideshow on insights to prepare for the unexpected, and to gain knowledge of the process. The follow-up survey measured retention by the specific tips we mentioned and asked for. Overall the class average was 92% in retention of the specific information mentioned during the presentation. This was higher than our original goal and proved to be a successful use of sources and information.

 

Sources:

http://louisville.edu/career/students/job-search/interview%20planning%20guide.pdf

http://www.businessinsider.com/plan-and-prepare-for-your-interview-2011-3

http://www.wisebread.com/how-to-answer-23-of-the-most-common-interview-questions

Planning and Interviewing

For our class presentation, Heather and I used the four-step process of RPIE to present to the class the topic of planning and interviewing. We wanted the class to gain knowledge about the planning and interviewing process. To get a feel for how much information our classmates already knew on the topic, we conducted primary research by giving them a survey. With the results of the survey, we knew what was important to high light in our presentation. Our secondary research that we collected were articles about interviewing. During the class previous to our presentation, we handed out these articles to our classmates so they could become familiar with the material.
Our goal was to increase the knowledge of the planning and interviewing process among our classmates. The objective of our presentation was for the class to retain 75 percent of the information by the end of the presentation. We decided that we would use a PowerPoint presentation to get our message across. Included in the PowerPoint presentation was the best ways to prepare for an interview, the most frequently asked questions in an interview, and general tips to succeed in an interview. After we finished our presentation, we gave the class another survey to test how much information they retained. This was an evaluative effort to see how effective we were at presenting the topic of planning and interviewing. After going through the surveys, we found that 92 percent of the class retained the information that we wanted them to retain.
http://louisville.edu/career/students/job-search/interview%20planning%20guide.pdf
http://www.businessinsider.com/plan-and-prepare-for-your-interview-2011-3
http://www.wisebread.com/how-to-answer-23-of-the-most-common-interview-questions