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Month: November, 2013

Legal/Ethical PR Considerations by Madison Sanders, Natalie Rempalski, and Henry Aleck

We covered legal/ethical PR considerations for our presentation. We took secondary research for the presentation and hoped that our presentation would educate the class on our topic. We were able to gather information on the topic from multiple sources including many online PR websites. The majority of our information came from the PRSA website where we were able to find an outline of ethics for PRSA members. We felt that our visual presentation was effective and educated the class on our topic.
Our powerpoint material came from many different sources including: Business articles, PRSA website, University Communication websites, and a legal/ethical Public Relations book by Karla Gower. Our research done for this project throughly prepared us for the presentation to meet our objectives and goals. The strategy we put forth to accomplish these objectives and goals was merely to present the class with a visual presentation as well as verbally express the topic to the class. Through our powerpoint presentation and our group working together to present this information, we felt that the class was educated on the topic and able to comprehend the material well. Our goal was to have the class achieve an 80% or above on the quizzes after our presentation. We were able to exceed this goal with the average at 86.81% which proved that our visual presentation objectives were met to reach our goal.
We feel that a way to improve our effectiveness next time would be to engage the class in the presentation so that they would be able to participate in the discussion. We feel that through engagement with the class, they will be even more educated on the topic. We would do this through more questions, polls, and overall class participation.
Overall we enjoyed preparing and presenting this topic to the class and hope that we were able to educate everyone on our topic.

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Media Relations/Placement/Types of Writing by Kelsey Conroy, Hartley Hobson and Tommy McCulloch

For our class presentation, we covered media relations, placement and PR writing. Each of us took a section and conducted secondary research to provide us with information to teach the class. Our group came up with an overarching goal to have the class get an 80 percent or above on the quiz given asking questions about the topics we discuss. We hoped to achieve this goal by outlining a presentation that clearly showed our objectives. We put together a visual aid to help the students retain the knowledge that we presented.

The material on the PowerPoint was archived from library sources that we gave to our classmates to read prior to our presentation. After we presented, we handed the students quizzes they had previously taken. The average score on the quiz was a 91.2 percent, which surpassed our goal. This proved our methods of visual aids and speaking to students about our objectives worked.

Overall, we had a wonderful time teaching our classmates about media relations, placement and types of writing!

Reading on Media Relations:
http://www.online-pr.com/Holding/media_relations-article.pdf
Reading on Placement:
http://web.ebscohost.com/ehost/detail?sid=864b96ac-0646-4b48-be97-9480c31639d4%40sessionmgr14&vid=5&hid=124&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=10964602
http://ehis.ebscohost.com/ehost/detail?vid=5&sid=7a1a0470-6d3f-46ee-8fff-3c7cbddb449b%40sessionmgr13&hid=105&bdata=JkF1dGhUeXBlPWNvb2tpZSxpcCx1aWQmc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU%3d#db=bth&AN=41568123
Reading on Types of Writing:
http://www.thecampuscommon.com/ebooks/aio/a210/a210_1.pdf